Home News & Rumors Talk The Lexar brand makes a return: Digital Photography Review

The Lexar brand makes a return: Digital Photography Review


The Lexar model was one of many victims of consolidation out there for reminiscence options when guardian firm Micron pulled the plug in June 2017, saying it was going to discontinue the model. A few months later Chinese language flash reminiscence large Longsys acquired the Lexar trademark and branding rights however now we have not seen any new Lexar product bulletins or different market exercise since then.

Now now we have some information, nonetheless. Longsys has introduced that Lexar shall be again “in full manufacturing” and delivery globally this fall.

In an announcement Huabo Cai, CEO of Lexar stated

“I’m extraordinarily excited to re-introduce the Lexar model to our worldwide prospects. Lexar is dynamic, has superior analysis and improvement capabilities, and has a deep understanding of our buyer’s wants. On the identical time, we’re assured that we are able to develop the Lexar enterprise efficiently in several markets globally.”

“For greater than twenty years of modern improvement, Lexar has been a world-renowned model within the area of flash reminiscence and trusted by bringing unparalleled storage expertise and creating unequivocal worth for enterprise customers and customers.”

At this level there isn’t any additional element as as to whether the model will keep the entire previous product line-up which included reminiscence playing cards, card readers, strong state drives (SSDs) and USB flash drives.

Nonetheless, the corporate says Lexar merchandise are actually delivery to retailers globally. Lexar can even be exhibiting at this yr’s Photokina commerce present in Cologne on the finish of September, so hopefully extra element on merchandise shall be obtainable by then.


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