The Kickstarter marketing campaign for Yashica’s digiFilm Y35 digicam has produced a wave of complaints about delays in delivery product in addition to cameras that don’t work. Working with the foreshadowing strapline ‘Count on the Sudden,’ the marketing campaign appears to be delivering on its promise to be surprising by giving among the 6935 backers precisely what they weren’t hoping for.

The marketing campaign raised HK $10,035,296 (approx. $1,280,225) for the agency and promised a digital digicam that you simply load with completely different ‘movie cassettes’ that apply particular types to the photographs. Whereas a supply date of April 2018 was given on the time of the launch many backers have but to obtain their cameras.

Within the final replace, on 18th September, the corporate defined that they’re coping with 38 completely different mixtures of product, and that they have been working arduous to get orders accomplished by the top of the month. Nevertheless, 4 weeks later the suggestions part is 3900 feedback lengthy, and whereas some are complaining that their digicam hasn’t arrived others say the shutter button doesn’t work or that the digicam switches off unexpectedly.

One consumer who has acquired his digicam tells those that haven’t to cease complaining, because the product is so dangerous they’ll be happier now than when it arrives.

The image isn’t a lot brighter on Indiegogo the place the venture took the entire raised to $1,515,695, as extra buyers are making the identical complaints. The precept downside appears to be the shortage of communication from the producer that is leaving prospects at midnight about their cameras and their cash.

This hasn’t been interval for camera-related campaigns on crowd-funding websites, as this failure comes proper after the collapse of Meyer Optik Gorlitz, and its related manufacturers, which left many photographers out of pocket and with out the expensive merchandise that they had backed.

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