Nikon lastly dove in. And so did Canon. However it seems that launching a full-frame mirrorless digital camera isn’t for Fujifilm.

The Japanese digital camera maker has loved large success with its line of mirrorless cameras, although none of them are full-frame units. Certainly, Fujifilm has mentioned up to now that it doesn’t plan on launching such a digital camera, and can focus its efforts as a substitute on its X-Collection (APS-C crop sensor) and GFX (medium format) methods.

However in a current interview with DPReview, the corporate — to the shock of some and maybe to the frustration of many — went out of its approach to state that it’s going to “by no means” launch a full-frame mirrorless digital camera.

Within the interview, Toshihisa Iida, common supervisor of Fujifilm’s optical machine and digital imaging merchandise division, was requested if Fujifilm would enter the full-frame market “now that the entire legacy DSLR makers besides Ricoh have full-frame mirrorless methods.”

The chief responded in no unsure phrases, saying, “No, by no means. As a result of we don’t have that legacy — fortunately or unluckily.”

Iida, who was talking on the current Photokina commerce present in Cologne, Germany, added: “We don’t see any level in Fujifilm getting into that market, notably since we’ve got good APS-C and medium-format methods.”

The chief mentioned that if Fujifilm launched a full-frame machine, its personal cameras “would simply begin cannibalizing one another.” He instructed DPReview that the corporate was “glad to stick with two fully unbiased methods.”

Nikon and Canon

Having witnessed the rising recognition of Sony’s full-frame mirrorless cameras, and the way the steadily enhancing format is now posing a severe risk to the DSLR market, Nikon lastly acquired round to launching its first full-frame mirrorless units in August as a part of its new Z Collection — the Z6 and the extra superior Z7. Canon has additionally lately entered the market with the ESO R.

Fujifilm is intent on sticking with its present codecs, glad to go away the likes of Sony, Nikon, and Canon to duke it out with their full-frame options.

Fujifilm has actually made a hit of its X-Collection, which incorporates the X-Pro2, the X-E3, and the brand new X-T3, a digital camera that’s gaining excessive reward amongst reviewers for its wonderful picture high quality, amongst different options. Fujifilm can also be banking on the success of its newer GFX system, which presently contains the GFX 50S and the newer GFX 50R units.

Contemplating Fujifilm’s historic potential to dramatically adapt to altering markets, it’s considerably stunning that it’s categorically ruling out ever making a full-frame mirrorless machine. Nikon and Canon each took a very long time to come back round to the concept, so it might even be that Fujifilm finally ends up having a change of coronary heart additional down the street …

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