Panasonic has formally launched the Lumix S1 sequence, the corporate’s first foray into full-frame mirrorless, however is there extra to be mentioned on this launch than simply speaking in regards to the cameras themselves?

On this video, Jaron Schneider of broader FOCUS takes a measured look past the S1 and S1R‘s spec sheets and pixel peeping, opting to look at these digital camera releases in context of the present trade and the alternatives made by Panasonic to get right here. As a result of as a lot as some digital camera corporations attempt to act like they do not care what the others are doing, maintaining tempo performs a task in public notion by interrupting the rising record of unreasonable calls for arrange by opponents, rumor web sites, and free-to-dream want lists.

The Panasonic S1 acknowledges the digital camera shopping for public’s hesitation to make use of Micro 4 Thirds over full body, whatever the firm’s earlier all-in angle in the direction of the smaller sensor. And maybe they now see a large sufficient opening within the full-frame mirrorless house; Schneider makes some extent that the large three right here — Canon, Nikon, and Sony — are in flux as all of them have disappointing points to their programs. These three corporations even have way more public stress on them to create cameras which might be higher than greatest, whereas Panasonic comes into it with no actual expectations on this house or unruly public calls for for what they should do.

Over visually spectacular footage supplied by Panasonic and shot with the brand new S1, Schneider expresses factors not typically made throughout a digital camera launch information cycle. Take a look on the video above and tell us what your ideas are on the brand new full-frame Panasonic cameras within the feedback beneath.

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