Simply this week, Canon started selling its latest product, the IVY REC: a tiny digicam that clips onto a keychain, a necklace, and principally anything you’ll be able to consider.

The IVY REC is billed as “shockproof” and “waterproof,” which makes it a handy piece of equipment for adventure-type capturing. It includes a 13-megapixel digicam that shoots each stills and video as much as 60 frames-per-second at 1080p. And it consists of wi-fi and Bluetooth connectivity, so you’ll be able to simply switch your media from digicam to laptop.

It’s an uncommon piece of equipment for a corporation like Canon, which focuses on higher-end imaging tools, somewhat than any such “go wherever” digicam.

However probably the most uncommon facet of this new digicam is the funding technique:

The IVY REC is ready to launch on Indiegogo.

Indiegogo is likely one of the hottest crowdfunding websites on the market, and it usually goals to present start-ups an opportunity to make huge merchandise with out spending lots of money upfront.

On an internet site with “indie” in its identify, a large equivalent to Canon appears somewhat misplaced.

Which begs the query:

What’s the level of this new technique of funding? Canon undoubtedly has the cash to push the IVY REC by means of to manufacturing.

One risk is that Canon is testing the waters with this digicam, and needs to take action whereas spending as little cash as potential. If Canon doesn’t understand how the IVY REC can be acquired, maybe it’s being crowdfunded in a referendum of types: If the digicam will get funded, then it’s a good suggestion, one price pursuing. And if the digicam fails in its funding, then it shouldn’t have been produced within the first place.

In fact, this technique goes past advertising analysis. If the IVY REC is efficiently funded, Canon finally ends up with a bonus: a pleasant pot of money with which to construct and promote the product.

One other risk is a little more unsettling: Canon is utilizing Indiegogo totally free publicity, in an try to advertise a digicam that Canon would have in any other case been keen to spend its personal {dollars} on.

Both method, I’m not completely comfy with this transfer by Canon. Websites like Indiegogo assist solo entrepreneurs and small startups flip their goals into actuality. Canon’s presence on the positioning will possible take cash away from those that genuinely want the money.

However I’d like to listen to your ideas:

Why do you suppose Canon has turned to crowdfunding for this digicam? How do you are feeling about this technique?

Additionally, would you fund (or purchase) the IVY REC?

Let me know within the feedback!


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