The annual Sony Kando occasion blends the training alternatives of a photograph workshop with social actions and entry to the newest gear

Sony Kando

I’m simply again from Sony Kando 3.0, an immersive multi-day occasion that’s half picture workshop and half picture journey. In the event you’re a Sony shooter—or pondering of switching to Sony gear—this can be a distinctive alternative to attempt a variety of Sony gear, community with like-minded photographers, get impressed and meet Sony workers in addition to Sony Artisans of Imagery and Sony Imaging Collective members. Every day gives a spread of actions together with classroom classes on quite a lot of matters, on-location picture shoots and social occasions.

What Is Sony Kando?

Sony says the phrase “kando” (pronounced like “rental”) doesn’t have a exact English equal, however describes it as, “Sony’s core philosophy, which roughly interprets into the facility of emotional connection.” The annual Kando occasion, now in its third 12 months, is all about making a group surroundings for photographers to study from one another and develop creatively. The brief video under, which Sony screened on a couple of events in the course of the occasion, captures the “Kando spirit” and Sony’s model messaging to photographers and videographers.

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