Private branding has change into an increasing number of vital over the previous few years. As photographers, we regularly fastidiously curate the picture that we current to the world, whilst amateurs. Our model and picture are often carefully linked to the sort of images we shoot.

Photographers will usually fastidiously curate the look of their web site. They’ll spend hours considering the pictures and textual content that they use to precise their photographic hopes and goals. They need their web sites and on-line portfolios to provide individuals an perception into their inventive working course of and the sort of images that they intend to take.


I usually begin with pure gentle when taking pictures self-portraits. It’s how I want to shoot more often than not!

And but, I usually have a look at the ‘about me’ web page on a photographers web site, portfolio web page, or social media, and entrance and heart is {a photograph} of them taken by another person. The picture in your “about me” web page, or your portfolio profile image, is a good piece of promoting actual property. You should use this house to precise your self and inform a narrative. So why let another person take that picture?

So what’s the answer? Shoot a self portrait! Put your personal work in that priceless house, and categorical your self and your photographic model clearly and coherently – even in your “about me” web page.

What’s a model identification?

Now greater than ever, photographers are the face of their model. Virtually in every single place you go on the web, you’ll have the choice to add an ‘avatar’ picture that represents you in digital format. This avatar picture is an area to inform the world one thing about you and your pictures.

A model identification is the best way you current your work to the world. It’s the visible and textual parts that differentiate you from different individuals within the minds of your viewers. Since photographers are often the primary (and sometimes solely) individual within the inventive course of in the case of image-making, they’re usually the embodiment of their model.

Image: A single large beauty dish for this portrait reflects one of my usual lighting styles.Image: A single large beauty dish for this portrait reflects one of my usual lighting styles.

A single giant magnificence dish for this portrait displays certainly one of my common lighting kinds.

Typically, for a photographer, their model identification shall be closely tied up with their model wherein they often work. A photographer who creates stunning nice artwork portraits impressed by the Previous Masters could have a model identification that embodies timelessness, heritage, and classical values. Then again, somebody creating leading edge modern portraits could embody qualities reminiscent of innovation, variety, and braveness.

The hot button is to get your values into the pictures you’re taking pictures. You’ll most likely discover it occurs naturally when you’ve been taking pictures some time and have developed a mode. Nonetheless, making a self-portrait to your “about me” web page and avatars is an efficient time to brainstorm what your work is about. The problem is to see in case you can seize these concepts in a single shot.

Bought a worry of taking pictures self-portraits?

Self-portraits are laborious. They’re laborious technically, creatively, and emotionally. It’s no shock actually that photographers usually shrink back from self-portraiture. Portraits may be laborious sufficient to get proper while you’re taking pictures different individuals, not to mention while you’re photographing your self!


Experimental tips like this shallow depth of area mixed with fairy lights can add an inventive facet to a self-portrait whereas masking up any perceived flaws in the best way we glance.

That apart, a self-portrait or two can be an effective way to enhance your expertise, attempt new issues, and make it possible for the whole lot of your private branding works collectively coherently. You’re prone to be your most affected person topic, and in case you put aside a day to create your self-portrait then you could have time to get it precisely proper – even in case you’re making an attempt one thing new.

Go gentle on the retouching. Whenever you’re engaged on a self-portrait in post-processing, it’s simple to be super-critical of all the things you don’t like about your self. Follow your common workflow and solely retouch as a lot as you usually would.

Begin easy

If all else fails, begin such as you would some other portrait. Should you’d often begin with a easy two-light headshot in your studio, then give {that a} go first. Overview your photos after which make changes. When you’ve discovered a shot that works then attempt one thing a bit completely different. You may discover a fully new route to your work!

Image: This self-portrait was shot with natural light against a grey paper background. Often simple...Image: This self-portrait was shot with natural light against a grey paper background. Often simple...

This self-portrait was shot with pure gentle towards a gray paper background. Typically easy footage may be actually efficient!

It’s simple to consider self-portraits within the context of a studio, however don’t restrict your self! Take your digital camera outdoors into pure gentle if that’s a spot you take pleasure in taking portraits often. You possibly can even purchase stands to carry reflectors to be able to benefit from all the standard gentle modifiers that you just’d use.

However in case you’re going out on location to shoot self-portraits, take into account taking somebody with you. It’s simple to get distracted whereas taking pictures self-portraits out and about. Having an additional pair of eyes may also help defend you and your tools. You can too get your assistant to carry the reflector or a flashgun too!

And if you wish to actually exhibit what you do, take into account an environmental portrait in your personal studio and surrounded by your instruments of the photographic commerce.

Take into consideration the context

The place is your self-portrait going to be positioned? Will it’s by yourself web site or will it’s on social media?

In conventional media, you often need to have the topic going through the viewer or wanting in direction of the middle of the e book or journal. There’s a purpose for this. It helps direct the readers focus again to the content material moderately than off the sting of the web page into the broader world. It’s a easy trick to assist maintain the readers’ consideration the place you need it.

Image: The “about me” page on my portfolio website showing my self-portrait in relation...Image: The “about me” page on my portfolio website showing my self-portrait in relation...

The “about me” web page on my portfolio web site exhibiting my self-portrait in relation to the textual content block.

You possibly can apply this to your web site too. Take into consideration the location of your self-portrait on the web page of your web site. Does it match higher on the left or the fitting of the “about me” textual content? Whenever you’re figuring out your poses, maintain this in thoughts and be sure to’re both wanting straight forward or in direction of the textual content block.

It’s doable to interrupt the foundations, after all, however be sure to shoot each choices in case you’re going to be adventurous!

What concerning the practicalities of self-portraits?

In case your digital camera connects to a cellphone app that may help with publicity and focusing, then be sure to take full benefit of that. Self-portraits was a prolonged course of that concerned sitting my model on a chair in my studio to get the main target and lighting proper.

Now I can see all the things in real-time, together with publicity and focus changes, utilizing the Fujifilm Cam Distant app that connects to my digital camera.

Image: Using the Fujifilm Cam Remote app to set up the lighting and exposure, and the resulting self...Image: Using the Fujifilm Cam Remote app to set up the lighting and exposure, and the resulting self...

Utilizing the Fujifilm Cam Distant app to arrange the lighting and publicity, and the ensuing self-portrait a couple of minutes later. (Lighting was a single giant magnificence dish).

Should you don’t have a digital camera that connects to your cellphone, get your self a distant set off and take into account taking pictures tethered to a laptop computer to be able to see the pictures as you set off the digital camera. You possibly can have a look at software program reminiscent of Lightroom or Seize One Professional for tethering. That approach you can also make small changes to your pose and settings as you go alongside to just remember to actually nail all the things and create your finest work.

Utilizing a very good tripod may also prevent some frustration while you’re taking pictures portraits. Balancing the digital camera on a stack of books can work (imagine me, I’ve completed it earlier than), however a tripod will enable you compose a shot extra successfully. Don’t overlook to attempt uncommon compositions too. Elevating the digital camera up above your eye degree may be very flattering whereas taking pictures from down low can create a strong pose.


A profile self-portrait remembers the sorts of photos that you just usually see traditionally on cash and medals. Don’t be afraid to experiment with unconventional poses when photographing your self.

Preserve your requirements excessive

And lastly, be as thorough and rigorous together with your requirements as you’d when taking pictures a portrait of anybody else.

Take the time to do your hair, press your garments, and get a fantastic expression. Simply because it’s a self-portrait it doesn’t imply it’s an excuse to be lazy and “repair it in submit.”

I’d like to see the way you get on with taking pictures your self-portrait to assist your model and expressing your values by them. Drop a remark beneath with the outcomes, and don’t overlook to replace your avatar together with your new portrait!




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