This previous weekend, The Olympus Company turned 100 years previous. A evaluate of Olympus’ historical past is eye opening. I did not notice that Olympus was initially a healthcare firm, and it stays a pacesetter in sure healthcare fields in the present day.

Olympus lately launched a enjoyable info-graphic overlaying their century lengthy historical past. Take a second to take a look at their timeline.

Of observe, Olympus was making microscopes and different medical gear for 17 years earlier than they launched their first digicam in 1936. Initially, Olympus solely wished to manufacture and promote lenses, however it appeared no one was keen on buying lenses with out an accompanying digicam. So, Olympus designed and constructed the Semi-Olympus.

It is fascinating to notice that, on the time, many of the Japanese digicam producers had been constructing cameras based mostly on German designs. As an alternative, Olympus designed its personal digicam. Within the phrases of Eiichi Sakurai, Olympus’ design engineer, to make cameras the identical because the others was not fascinating. I did not notice it, however do you know that identify model for Olympus’ lenses, Zuiko, interprets into gentle of the gods? What a terrific identify.

In my analysis rabbit gap, I additionally found that Sakurai was an novice photographer whose work was exhibited on the Artwork Institute in Chicago.

To make cameras the identical because the others was not fascinating.

Though Olympus by no means did handle to wrestle management of the market from Nikon and Canon, it is OM line did have its adherents, together with London’s official photographer of the swinging 60s, David Bailey. 

There was a little bit of a rocky interval for Olympus within the 2010s in respect of their accounting strategies and potential involvement in organized crime. The accounting scandal ended up lowering Olympus’ worth by 75%. Nonetheless, the corporate is presently going robust, holding 70% of the $2.5 billion endoscope market. 

Even when its photographic enterprise is not the driving engine of its success, Olympus’ dedication to cameras appears to be in no hazard with cash coming in from different enterprises.

I merely cannot depart this text with out sharing one other advert with David Bailey, James Hunt, and Eric Idle…


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