fujifilm-x100v-promotional-video

Final week Fujifilm launched its X100V, an replace to the favored X100 compact digital camera lineup. It features a 23mm f/2 lens, a 26.1 BSI sensor, and quick autofocus for professional-quality photographs.

It additionally contains each an digital viewfinder and an optical viewfinder, which you’ll toggle between by the use of a swap on the digital camera physique. You’re additionally free to view each the EVF and OVF without delay, by working with an digital viewfinder that seems as a part of the optical viewfinder show.

With the X100V launch got here a sequence of promotional movies, together with one which featured the work of Tatsuo Suzuki, a road photographer who makes use of…uncommon strategies.

The promotional video exhibits Suzuki approaching folks whereas out in public, then shoving his X100V of their faces with a purpose to seize a photograph.

Almost all of Suzuki’s topics look uncomfortable with the encounter, with a lot of them holding up their palms or ducking to the aspect to keep away from his digital camera.

After this promo video dropped, many viewers grew to become disturbed and indignant, which culminated in Fujifilm deleting the video from their YouTube channel.

Notice that Fujifilm appears to have performed extra than simply delete the video. Latest experiences counsel that the corporate has eliminated Suzuki as an envoy, presumably as a response to protests.

However whereas some have expressed deep offense at Suzuki’s strategies, others discover his work spectacular and even inspiring.

Many have in contrast Suzuki to the celebrated American road photographer, Bruce Gilden, who is thought for his forceful method; Gilden’s taking pictures type entails marching straight as much as a topic and shoving a digital camera, in addition to an off-camera flash, of their face.

Which begs the query:

Are Suzuki’s strategies acceptable?

On the one hand, Suzuki’s photographs are undeniably highly effective. His type is intimate and distinctive.

Then again, if Suzuki is inflicting such discomfort, are the photographs actually value the associated fee? Do the ends justify the means?

There are additionally different prices to contemplate. As an example, the extra disagreeable experiences the general public has with road photographers, the much less probably they’re to interact with road photographers sooner or later, probably ruining alternatives for the remainder of the neighborhood.

In reality, I discover it curious that Fujifilm didn’t acknowledge this drawback with their footage from the start. Even when the corporate doesn’t have an issue with Suzuki’s type of taking pictures, it was inevitable that not all viewers would admire his method.

What do you suppose? Do you might have a difficulty with Suzuki’s strategies? And may Fujifilm have dropped him as an envoy?

Share your ideas within the feedback!

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