The time period “pretend information” is one thing we have develop into all too aware of over the previous 4 years. But, regardless of everybody’s obvious consciousness of the prevalence of half-truths, trolling, and outright mendacity, some people nonetheless fall for them — even Emmy award-winning journalists, just like the one on this video.

Australian humorist Lewis Spears has made a reputation for himself in his house nation by trolling the media with pretend information tales. In 2019, he traveled to Los Angeles’ common Melrose Avenue with the intention to trick some unsuspecting aspiring fashions into posing for his newest character, well-known trend photographer, Clive Palmer. “Palmer”, a Vogue Australia photographer, shoots his topics with what seems like a Canon Powershot. See? It isn’t the gear; it is the particular person behind the lens.

Earlier than he and his manufacturing crew pack as much as go away, a crew from ABC Information arrive to do a narrative. Utilizing his disarmingly Australian accent and poker-faced boldness, Spears convinces Emmy award-winning journalist Lana Zak to pose for him. ABC Information truly ran the lighthearted story in August 2019 with out understanding that they had been duped.

I am not totally satisfied that that is as a lot of a damning indictment of the mainstream media as it’s only a little bit of enjoyable by the Aussie prankster. The information section appeared to be a playful thirty-second addition to the top of one other story by an advantageous reporter. 

What do our readers assume? Is that this simply one other instance of the pretend information media performing irresponsibly? Did they realize it was pretend, but ran it anyway? I do not know what to consider anymore.

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