Madavor Media, mother or father firm of Outside Photographer, introduced right now that it has acquired Imaging Useful resource, a preferred and revered images gear assessment web site. Imaging Useful resource joins Madavor Media’s group of picture and video associated publications and web sites: Outside Photographer, Digital Photograph Professional, Digital Photograph and HDVideoPro

For extra particulars, see the official press launch under. You may also subscribe to the free Imaging Useful resource e-newsletter.


Madavor Media Acquires Imaging Useful resource

Madavor Media, LLC introduced right now that it has acquired Imaging Useful resource, one of the crucial well-liked and trusted web sites for digital camera and images gear evaluations.  The 22-year-old web site, which has thousands and thousands of loyal followers, will proceed to function using its skilled workers and contributors.

 The acquisition by Madavor will allow Imaging Useful resource seamlessly to proceed its mission to supply probably the most complete, unbiased information and evaluations within the images enterprise.

Imaging Useful resource will function below its current model, and founder Dave Etchells will keep an ongoing presence throughout the firm as editor emeritus. The digital camera assessment web site will now be a part of Outside Photographer, Digital Photograph Professional, Digital Photograph and HDVideoPro as a part of the images portfolio at Madavor and can improve the corporate’s place because the dominant media firm to attach with a variety of photographers and videographers.

“We’re excited to welcome the engaged client base and advertisers that belief Imaging Useful resource and we imagine the web site’s in-depth experience on cameras and different merchandise can be an ideal complement to our different picture content material,” mentioned Madavor Chief Working Officer Courtney Whitaker. “The alternatives for advertisers to attain their advertising goals will enhance throughout all of our picture titles in addition to a few of our different publications comparable to BirdWatching and Aircraft & Pilot. We additionally anticipate the cross-promotion of content material can be very useful to our readers, particularly our e-newsletter subscribers.”

Imaging Useful resource was began in 1998 and has offered in-depth protection, testing and evaluations on new expertise since that point from its Georgia headquarters. The corporate will proceed to be primarily based in Georgia, giving Madavor Media a brand new location as a part of its nationwide operations.

“A part of my confidence in transferring the IR model to Madavor is the extent of high quality they’ve constantly supported in all of their current picture publications,” Dave Etchells mentioned. “I used to be additionally struck by the wonderful strategic match between IR and Madavor’s current revered picture publications and web sites. Their loyal and passionate audiences take pleasure in well timed award-winning content material, which tends to be extra centered on the artwork of images than the gear. This is a component that I’ve at all times felt was lacking from IR, however that we by no means had the sources to fill.”

About Madavor Media, LLC

Based in 2004, Madavor Media develops and markets content material for shoppers who’re obsessed with their pursuits and people in search of extremely informative editorial that helps them take cost of their well-being and reside happier, more healthy lives. By way of its group of consultants, Madavor delivers extremely participating, world-class content material that’s disseminated and consumed by way of just about all channels. Headquartered in Braintree, Massachusetts, Madavor’s primary workplace acts because the hub for social media, advertising, design and manufacturing, operations and knowledge, whereas its associates all through the nation preserve in shut contact with its clients and communities of curiosity.

Tim Doolan
Social Media & Advertising Supervisor
(617) 279-0190
[email protected]

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