Nikon's future: a flagship Z camera, 8K video, and affordable lenses

Nikon will likely be releasing “a flagship Nikon Z-series mirrorless digital camera…throughout the yr,” stated Keiji Oishi, a Division Supervisor of Nikon’s Imaging Enterprise Unit. The digital camera “is being developed with the purpose of surpassing the D6.”

This comes from a just lately revealed DPReview interview with Oishi, which touches on the previous, current, and way forward for Nikon’s digital camera enterprise, together with new cameras, lenses, Nikon’s mirrorless gross sales success, and the pursuit of 8K recording. 

The event of a flagship mirrorless mannequin is welcome information for Nikon followers; it firmly reinforces Nikon’s dedication to development and innovation within the face of provide struggles and questions in regards to the firm’s viability.

Whereas Oishi didn’t provide many particulars on Nikon’s upcoming flagship digital camera, he did declare it “will reply to the superior wants of pros” and can “debut a newly developed, high-resolution stacked CMOS sensor.” The time period “high-resolution” is a relative one, however this might sign Nikon’s intent to compete with the upcoming Sony a1, an all-around powerhouse packing a 50 MP sensor, class-leading autofocus, and 8K/30p recording.

In different phrases: Nikon’s flagship mannequin might look to fulfill extra than simply skilled sports activities photographers. Have been the digital camera to pack 45+ megapixels whereas providing quick autofocus and taking pictures speeds within the spirit of the D6, it’d be able to capturing sports activities, occasions, portraits, and even pro-level landscapes. 

As for video:

Oishi claims that Nikon’s engineers “are contemplating highly effective video options equivalent to 8K that reply to the wants of every kind of content material creators and professionals.”

So whereas 8K video isn’t a assure, it’ll possible discover its manner into the upcoming flagship mannequin. With the 2020 arrival of the Canon EOS R5 and the days-away launch of the Sony a1, Nikon will quickly be the one main digital camera producer with out an 8K hybrid digital camera. And whereas Nikon is ostensibly a stills-centric model, the 8K bandwagon is one which it received’t wish to miss. 

So when can we anticipate this high-resolution, high-performance, 8K powerhouse?

Given the shortage of current leaks, don’t hope for something earlier than summer time 2021, and fall or winter is a practical risk. However we’ll undoubtedly see the digital camera earlier than the yr is out, assuming all goes to plan.

A number of different attention-grabbing tidbits from the interview:

Nikon goals to supply lenses “with a concentrate on extra compactness and affordability” within the hopes of “mak[ing]…lenses extra accessible to extra folks.” This may come alongside an effort to supply an expanded lineup of APS-C Z-mount cameras. 

(At the moment, Nikon solely provides a single APS-C Z-mount mannequin, the Z50.)

Nikon digital camera gross sales have “defied expectations” these previous few months, particularly with the launch of the Z6 II and the Z7 II. As Oishi explains, “Within the final quarter, we reported document mirrorless gross sales, which was helped by robust efficiency of the Z7 II and Z6 II. We noticed robust gross sales of latest merchandise, each mirrorless cameras and lenses.”

Oishi thinks the recent Z6 II and Z7 II gross sales come from DSLR holdouts; he states that “many loyal Nikon customers [were] ready on the second era of the Z collection,” and that, due to “the enhancements we put into the second era,” Nikon DSLR shooters have lastly purchased into the Z system.

That is all good news for Nikon followers, and whereas the corporate nonetheless has a protracted solution to go, it’s clearly taking steps in the best route.

Now over to you:

What do you concentrate on Nikon’s upcoming flagship mirrorless digital camera? The place do you see Nikon headed over the subsequent few years? And what reasonably priced lenses would you want Nikon to supply? Share your ideas within the feedback beneath!


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